Branding

BRANDING

East River Community, hereinafter known as East River Federation, is very protective of our branding. We want to make sure that any use of our branding and/or name is inline with our expected use of the same.
While we reserve the final decision on whether or not to allow the use of our name and/or branding to be associated with any user, product, or service, we also want to be helpful to our users with their needs of certain graphics, etc. to promote their events, products, services, etc.

On this page you will find specific “Allowed Uses” of our name and logos and the specific ways we want them used.

1. Any East River resident is permitted to advertise they are associated with East River as a resident. Any wording implying a user is associated in any other way is prohibited.

2. Any Land owner in East River is permitted to advertise such.

3. No user is permitted to assume or advertise they are a recognized staff member for East River unless they have “Officially” been accepted as such.

4. No resident is permitted to say that their event that they are hosting in East River is herby “Sponsored” by East River.

5. No resient is permitted to create a social media or any other type of account in our name under any circumstances, period.

6. No individual, organization, or company is permitted to use any East River graphics unless it is used according to our guidelines below.

7. No resident is permitted to make any derivative works based on our logos or other graphics.

8. Only graphics found on this page are permitted for use.

9. East River should always be written and displayed as East River Community, East River, and not east river, East river, etc.

10. East River can refuse the use of our graphics at our discretion for any reason, or no reason at all.

11. If you are uncertain on a specific use case, please contact of our management staff.

Our “Official” colors are:

Light Brown: #ddd6cb (The sails on the ship)
Gold: #c08c30 (The edging on the coat of arms)
Dark Blue: #13314d (Part of the wave swells underwater)
Dark Brown: #342a1c (Edging of the ships hull)
Brown: #705941 (Used all over the ships hull and all)
Old Brown: #807c74 (Used on the ships mast poles)
Blue: #245c94 (The plain ocean in the coat of arms)
Ocean Blue: #245c8c (Part of the wave swells)

Acceptable uses of the logos found on this page are as follows:
– To advertise you are a user, vendor, performer, helper, or content creator inside the Second Life virtual world.
– You may use one of the logos or other graphics from this page to advertise you, your created content, your event, rented space, or your land found inside East River, provided that you do not claim ownership of said graphic or content depicted in the East River graphic.
– you may never change the aspect ratio of any of our logos
– you may never change colors or fonts of any of our logos.
– Any changes at all to any of our graphics constitutes a derivative work and is prohibited.